RITUAL JUICERY

I worked closely with Ritual Juicery, a local Cleveland-based juicery, to help build their Instagram account from the ground up. My contributions centered around establishing a voice and visual language driven by the brand’s mission. My starting point was visualizing what did Ritual’s vibrant lifestyle of juicing and wellness look like. I created rough templates for each type of content. One example of successful content creation was photographing juices and smoothies holding with an outstretched arm in front of colorful murals and backgrounds for a both stylistic and relatable appeal. This generated organic content as customers documented their own their beverages in similar, creative ways for Instagram. In turn, this offered a wealth of UGC that we could readily repurpose for our own use.

Additionally, I designed infographics and promotional materials (raffles, flyers, etc) using Adobe Suite and Canva which followed the design guidelines that helped streamline various content. 

These efforts amounted to Ritual Juicery experiencing a 250% surge in new followers. The engagement levels witnessed a remarkable boost as well, with Instagram Saves and Shares increasing up to 400%. There was a consistent influx of @mentions, symbolizing the heightened organic interactions and conversations generated around the brand.

POST EXAMPLES

Our focus was on stylistically advertising juice and smoothie products, crafting witty copy and captions, and curating captivating user-generated content (UGC). Posts intended to capture the liveliness that accompanies embracing a well-balanced, healthy lifestyle, all thanks to the joy of juicing.

ORGINIAL CONTENT