POP LIFE UNIVERSE

I partnered with Pop Life Universe to streamline their digital content, enabling the successful re-launch of their creative brick and mortar business and establishing a strong presence in the wellness industry. My main focus was crafting a unique visual identity that could seamlessly translate their design-driven physical space into the digital realm. One of the challenges was figuring out how to effectively communicate to customers Pop Life's multipurpose space (event space, yoga studio, art gallery, apothecary) and various services in a concise yet comprehensive manner that truly represented the business.

To achieve PL’s goals, I devised a well-structured social media schedule in order to consistently deliver engaging and  informative content to our audience. All content adhered to brand guidelines and design templates in order to maintain a cohesive grid and brand identity. Instagram content form included hard posts as well as Stories and Instagram Live. This range of content featured glimpses of the interior space, promotions for wellness classes and packages, highlights of artists and shop products, and the promotion of upcoming events and workshops.

As a result of my efforts, I not only significantly enhanced Pop Life's brand awareness but also rapidly grew the business’s Instagram following. This increase in followers led to heightened customer engagement through organic content and increased attendance at our events and workshops. My strategic approach to social media allowed us to foster a strong and vibrant community around the Pop Life brand, both online and offline.