DELUSIONAL LOVE x THE FRONT & FIG19
DELUSIONAL LOVE captivated hearts as an immersive week-long Valentine's Day pop-up in partnership with THE FRONT Gallery & Fig19. The event featured the works of 15 independent designers and artists from local and global origins.
In my end-to-end involvement, I played both a logistical and creative role, on-site and off-site. On the logistical front, I adeptly managed the budget while carefully considering equipment rentals, material costs, and other financial particulars. Additionally, I skillfully negotiated commission splits, contracts, and shipments with vendors, while setting ambitious KPIs and ROI targets to ensure the event's success.
My creative responsibilities included sourcing vendors, talent, and establishing the overall visual ethos of the project. Designing space layout meant both conceptualizing and executing the meticulous, hands-on installation of all works and equipmen. I played a key role in strategizing and designing the marketing materials to attract visitors to the event. Finally, I managed on-site operations from start to finish, ensuring a seamless and successful execution.
DELUSIONAL LOVE commenced with a opening reception of 200+ attendees. This strong start set the tone for the rest of the event, leading to an impressive 50% return on investment. kick-started a 50% return on investment. As the week progressed, the overwhelming success continued, culminating in a remarkable 150% ROI, reflecting the overwhelming positive reception and appreciation of the artistic creations showcased during the event.
In my end-to-end involvement, I played both a logistical and creative role, on-site and off-site. On the logistical front, I adeptly managed the budget while carefully considering equipment rentals, material costs, and other financial particulars. Additionally, I skillfully negotiated commission splits, contracts, and shipments with vendors, while setting ambitious KPIs and ROI targets to ensure the event's success.
My creative responsibilities included sourcing vendors, talent, and establishing the overall visual ethos of the project. Designing space layout meant both conceptualizing and executing the meticulous, hands-on installation of all works and equipmen. I played a key role in strategizing and designing the marketing materials to attract visitors to the event. Finally, I managed on-site operations from start to finish, ensuring a seamless and successful execution.
DELUSIONAL LOVE commenced with a opening reception of 200+ attendees. This strong start set the tone for the rest of the event, leading to an impressive 50% return on investment. kick-started a 50% return on investment. As the week progressed, the overwhelming success continued, culminating in a remarkable 150% ROI, reflecting the overwhelming positive reception and appreciation of the artistic creations showcased during the event.